All businesses face challenges.Execution decides who wins.

We partner with select leaders to establish world-class execution—bringing operational discipline, capital fluency, and thoughtful modernization to build remarkable businesses.
500+
Meritage companies
80%+
have raised capital
Billions
invested
Trusted
by leading VC and PE firms

Operations, Capital, and Transformation

Operational Transformation

We work with you to implement the Entrepreneurial Operating System (EOS®), a set of tools that dramatically improve strategy and execution.
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Equity Expertise

We help you navigate capital decisions with clarity - from choosing the right investors to raising on the right terms, and occasionally investing ourselves.
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Supporting Companies At Every Scale

Build A Remarkable Organization

Deep understanding of investor & board expectations
Proven operating system for scaling
Track record of successful exits, from acquisition to IPO
AI transformation without losing focus
"Working with Bart has been one of the highest-ROI investments we've made. His focus on high-growth tech and hands-on support pushed team clarity and accountability to a new level."
Caleb Polley
CEO & Founder, Cubby Beds

Turn Your Acquisition Into A Transformation Story

A proven operating system that creates clarity fast
Modernization of legacy operations
Leadership alignment and accountability across inherited teams
Capital and governance guidance shaped by experienced operators
"Working with Jay has brought real clarity and structure to our leadership team, giving our company a process to lean on. Jay is both direct and thoughtful, keeping us focused on moving forward with the right priorities with clear decision and owners."
Jessica Palfrey
Co-CEO, Luggage Forward

Better Returns Start With Better Execution—Inside The Firm

Operational discipline designed for investment firms
Clear accountability across core functions unique to your firm
An operating system to scale across your portfolio and de-risk execution
Direct investor experience, not theory
"Jack has helped us create a more succinct organizational chart and alignment across our company. We implemented EOS two years ago, and since then, it has allowed us to develop clearly defined roles and responsibilities, processes and procedures. Each day our team is getting better."
Greg Litvak
Principal, Highlands Vista Group

Systems To Help You Move With Focus & Discipline

An operating system that brings clarity to complexity
Executive cadence that drives action
De-risking of strategic shifts, M&A, and major change
Modernization with judgement
"Erika brings rare strategic clarity, operational rigor and empathy—turning complex challenges into focused execution. She has helped Atlassian align teams and deliver results with precision and care."
Tiffany To
EVP/GM of Enterprise, Atlassian (Nasdaq: TEAM)

Experienced Operators Who Have Been Where You Are

60+ years
as operators ourselves

Partners who show up.

We’ve built companies, raised capital, founded investment funds, managed boards, and led teams through hard change. That experience shapes how we work—practical, grounded, and focused on building strong organizations without burning out the people running them.
500+
Meritage companies

Built for capital-backed growth.

Meritage is purpose-built for companies that raise outside capital and the investment firms that deploy it. We apply EOS® with a deep understanding of investor expectations, governance, and scale—bringing clarity where complexity often takes over.
Billions
invested in our companies
"Erika is one of the best strategic thinkers I've ever worked with. Not only is she good at helping to devise a robust business and product strategy, but she is great at embedding that plan into a business."
Alex Vogenthaler
CEO of GroundedAgents.ai
"Jack is much more than a great EOS implementer. He is a strategic partner and advisor for Oakwood, and challenges us to live up to our potential.
Ryan Smith
President, Oakwood Homes
"Implementing EOS with Bart has brought claifty to Origin's vision and strengthened the culture we're building. Bart's real-world investor-operator experience makes Meritage an invaluable partner."
Mary Kay Gondrezick
CEO, Origin CPA Group
"Jay tailored EOS to our PE/VC reality—cutting noise, sharpening value creation, and lifting firmwide adoption. One year in, we’re driving disciplined, collaborative results across the portfolio."
Ryan Heckman
Co-founder and Managing Partner, Rallyday Partners
"I can't recommend Alex Hodgkin highly enough for any ETA operator looking to start the EOS journey."
Andrew Hitchings
Owner, Colorado Homes Services

Tools and Resources

AI Readiness Tool

Successful AI deployment requires a culture and operational system that is ready to support it. Use this tool to evaluate your company's AI readiness.
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Learning Center & Blog

Browse our favorite business tools and blog posts to help you get what you want out of your business.
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Definition of Growth Equity

How the Traction Fund Defines Growth Equity.
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Latest Articles

With a Well Crafted V/TO, Your Pitch Deck Writes Itself

Jan 19, 2026
Bart Lorang
Read Post

Private equity investors and entrepreneurs: How to keep companies on the right path

Dec 3, 2025
Jay Tankersley
Read Post

AI Is an Accelerant, Not a Fixer: Why Culture and Operating Systems Matter More Than Ever

Nov 17, 2025
Erika Trautman
Read Post

Installing a Business Operating System After an Acquisition: What I Tell ETA CEOs

Oct 21, 2025
Alex Hodgkin
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Frequently Asked Questions

Don't see the answers you're looking for?
Send us an email.
Where are you located?

 We are based in Denver but working nationally. We travel to clients, and are also happy to run your offsites and sessions at our locations in Denver, Vail, or Winter Park.

Who is behind Meritage?

Meritage is led by entrepreneurs, operators, investors, and founders who’ve built, bought, funded, and scaled real businesses. We’ve worked across technology and traditional industries, venture-backed and self-funded companies, and teams ranging from software engineers to frontline operators.

We came together around a shared insight: the companies that win aren’t always the ones with the best ideas or the most capital — they’re the ones that execute with discipline while others chase shy objects

Meritage exists to be the partner we wish we’d had: grounded, practical, and deeply experienced in execution, capital, and modernization.

What is a Business Operating System?

A Business Operating System is a framework for how a company runs day to day. It aligns leadership around a shared vision, establishes clear accountability, and creates a consistent cadence for setting priorities, solving problems, and tracking performance.

Every business has an operating system, but often they evolve almost accidentally, without much thought to how the whole system will work together, and often relying heavily on heroics and intuition. Systems like these break down when your business is under pressure.

A strong and deliberate business operating system helps organizations stay focused, make better decisions, and move forward with clarity—especially in periods of rapid growth or transformation.

What is EOS® (Entrepreneurial Operating System)?

EOS® is a complete business operating system designed to simplify and streamline even the most complex business challenges. It focuses on six key components of a healthy business: Vision, People, Data, Issues, Process, and Traction. 

Rather than theory, it emphasizes consistent habits and discipline, helping teams gain control of their business, create momentum, and execute more effectively as they scale.

Why did we choose EOS® as our preferred Business Operating System?

We'd each found EOS at critical moments in our own companies and watched it transform chaos into clarity. It worked just as well for a 1000-person B2B SaaS company as it did for a multi-location food and beverage company or a small family business. The principles of operational excellence are universal—only the application changes.

What kind of companies does Meritage work with?

We work with ambitious, growth-minded leaders who want to build something enduring. At the earlier stage, our clients have some real traction—often $2M+ in revenue or have raised $3M+ in outside capital—and are navigating the shift from entrepreneurial momentum to disciplined scale. 

Many of our companies have between $10M and $50M in revenue, though we also regularly partner with much larger organizations facing meaningful transformation, including public companies. 

What matters most isn’t size or industry, but mindset: leaders who are open to change, committed to growth, and more concerned about standing still than doing the hard work required to move forward.

What is Meritage’s history?

Our founders pioneered venture capital in the Rocky Mountain region, with over 40 years of investment experience. As a firm, we have always been dedicated to helping entrepreneurs build remarkable organizations. 

Over time, we saw that venture capital began to evolve away from helping entrepreneurs build organizations to become just another asset class, so we shifted our approach to focus on what we think matters most—operational excellence, capital expertise, and practical modernization practices.

How are you different from other EOS® implementers?

We are the only firm of EOS® implementers that specialize in serving companies that have raised outside capital. We understand the unique pressures of venture-backed or private equity growth,  which uniquely positions us to serve both companies that have raised outside capital as well as venture and PE firms themselves. 

We also have unique expertise in AI. Our team has led modernization of companies across industries—from AI-native startups to long-standing, operationally complex businesses. We understand the realities of legacy systems, frontline teams, regulatory constraints, and investor expectations. We apply EOS® with a unique view towards improving outcomes via smart technology modernization.

All businesses face challenges. Execution decides who wins.

We partner with select leaders to establish world-class execution—bringing operational discipline, capital fluency, and thoughtful modernization to build remarkable businesses.
"Jay has been with us from the beginning of our EOS journey. His knowledgable and professional approach helped overcome the natural reticence that accompanies any major operational change."
Carl Koelbel
CEO, Koelbel
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